In a difficult and hugely competitive market having a focused approach to retaining and creating value is more important than ever. In this blog we will look at a 3 tiered approach for any company wanting to boost their bottom line and how a [highlight sc_id=”sc1384110494989″]mobile application can play a critical role in delivering success[/highlight].
Twitter’s IPO saw its stock price rise by 73% in the first full day of trading. And as Q3 results are being announced by companies around the globe thoughts turn to the economic and financial outlook for Q4 and 2014. In the telecommunications sector in Europe saturation point was reached long ago. The market place is hugely competitive with more than 300 operators and MNVOs competing to retain customers and increase share of wallet. The market outlook becomes further complicated by a myriad of National and a European regulator leading on policy that many would say supresses innovation and unfairly diminishes the value of European communications providers.
With revenues under pressure and a macro-economic recovery that is moving at a snail’s pace you need a plan. The right plan will focus on 3 key areas; Focus on Customers, Choice, and Service. Your ability to focus on the [highlight sc_id=”sc1384110599156″]Customer[/highlight] is more important than ever, and more difficult to achieve in a busy, multi-channel world where customers often interact with you and your business through a variety of ways; in store, on-line, via support channels, etc. One important tool to tie the customer experience together across multiple channels is a mobile application. Mobile Apps can help tie your retail channel together with a mobile, on-line experience which is consistent and rich in content, accessible anytime and anywhere. Today’s customers want the ability to research, price check, and experience your brand whilst they are managing busy lives, across multiple devices. With a mobile app you can interact with your customer in rich media formats, engaging them, entertaining them, making easier than ever to use and buy your products and services.
[highlight sc_id=”sc1384110544126″]Choice[/highlight]. We are spoilt for choice, and as humans we are hard wired to want more and more of it. It has been scientifically proven that the human brain will consistently be attracted to whatever scenario offers them the most choice so make sure your business doesn’t lose out to a massive on-line retailer. A well thought out product and services portfolio showcased via a website and a mobile application means that choice is at your customers finger tips 24 hours a day.
The last piece of the plan is [highlight sc_id=”sc1384110563919″]Service[/highlight]. No one can deny the power of peer reviews. Trip Advisor, Twitter, Amazon – they are everywhere, and they are becoming more and more relevant to consumers before they decide to buy. The good news is that a good review can influence potential customers to buy from you. And even negative reviews, if managed properly, can help you turn dissatisfied customers into fans. Increasingly the way customers want to interact and talk about the products and services they are buying and using is on-line. In fact, with Twitter pumping out more than 500M tweets a day the ocean of customer sentiment is massive and fast moving. Customers want to engage with your company using their favourite applications. Incorporating social network applications and communication widgets into your mobile application ensures that you are literally only a touch away from your customers when they need you.
Helping you deliver on your value maximization approach is what we do at [highlight sc_id=”sc1384110703010″]Creation Application[/highlight]. We help customers like you deliver high quality & scalable solutions. We can help you design and build your website and mobile application, optimised for your business. We have our finger on the pulse of this ever-changing industry and offer customers a fully integrated service including product design, graphic designing, sound production, content production and even video production. Get in touch, your best weapon to win and retain customers is closer and more affordable than you think.