[title type=”h4″ font_size=”default” letter_spacing=”” font_weight=”” align=”left” font_family=”” color=”” bottom_indent=”” sc_id=”sc1382423278603″]BBM finally drops for iPhone & Droid![/title]
18 months after RIM’s initial announcement, BlackBerry’s Messaging Service (BBM for short) last night dropped into the App Store & Google play. Finally iOS and Android users’ will be able to use the BBM service to message their contacts.
Well not quite straight away! The service has already received 2 million pre-release registrations via BlackBerry’s website and RIM are releasing the BBM service to new users based on their date of registration. If you download the BBM app you will be presented with a rather dull registration screen where you are requested to enter your email address and “wait to be contacted”. Rumour has it a pre-production version of the BBM app was pulled last week after reports of the app crashing.
Most Smartphone users have at some point had a BlackBerry and without doubt the BBM service is one of BlackBerry’s unique selling points. It could be argued that the 13 to 18 age range that BlackBerry continues to dominate (particularly in the UK) can be put down to BMM. The speed, reliability and uptime of the service are unparalleled in the world of Messaging Apps and if the new iOS & Android Apps can replicate this, iPhone & Android Users are in for a treat.
In light of flagging BlackBerry sales & the recent announcement of RIM’s sale I’m somewhat surprised by the poor initial registration experience. However, with demand for the app looking to be in the tens of millions this week, BlackBerry look to protect their service whilst new users are brought onboard.