Samsung has launched it’s latest rival to Apple’s iPhone in the shape of it’s new Galaxy S3, and one boss at the South Korean technology clients has been quoted as saying that the features being showcased on the new device could help make the company “bigger than apple”.
Sticking with Google’s Android OS, the device is boasting a whole host of new features including a 4.8in (12.2cm) screen, which is one of the largest ever to be released on a smartphone and is much bigger than Apple’s iPhone 4s, which comes in at a small 3.5in in comparison. Apple users will be happy to know the rumour mill for the iPhone 5 includes a sizeable screen increase for the predicted new model.
Samsung have also decided to debut their equivalent of Apple’s ‘Siri’, which is a voice control application dubbed ‘S Voice’. It looks remarkably similar to Siri, using the same icon’s and there is no official word on whether it is classed as a ‘beta’ version much like Apple mentioned when releasing the 4S.
Samsung have also chosen to take the bold step in releasing it’s rival to iTunes, called the Music Hub. Much like iTunes, users will be able to upload music and also access it from a PC.
TJ Kang, one of the Senior Vice President’s at Samsung commented “We aren’t about niches. We want to have the largest catalogue. We want to be bigger than Apple. All our new devices moving forward will have Music Hub as standard, and we will be bringing the app to our current line of devices like the Samsung Galaxy S2 and the Samsung Galaxy Note very soon.”
The S3 is proving popular, attracting nine-million pre-orders in the UK alone, but following a similar route to Apple, devices will be delayed. Samsung have blamed a “newly invented blue colour and special hyper glaze material”, but we will remain sceptical that the old tactic of generating hype and not releasing enough stock to keep demand high is a winner, having seen it done so expertly by Apple in the past.
This launch has come months ahead of the anticipated unveiling of Apple’s latest offering, and some are predicting they will need to go a long way to beat the S3. It seems Samsung have taken a personal approach to this release, aiming to be “bigger than Apple”, but you can’t help feeling Apple’s loyal customers will keep coming back time and time again, we await the anticipated ‘iPhone 5’ release with baited breath.